In producing a TV or Radio commercial, we draw on our key strengths: editorial, creative, contacts and integration.
Working with you, we ensure that the message we’re setting out to deliver is absolutely clear and that the target markets are identified extremely accurately. Air-time for commercials is not cheap and it is vital that both the commercial and the slots being bought to transmit it are focused at the right recipients, in the right way at the right times.
From there on in, and fully consulting you at all stages, we will devise a choice of approaches and, once we have the agreed one, take care of all aspects – from scripting and locations to casting actors and voice over artists, commissioning music, filming and post-production. That’s where our creative strengths come into play, as of course do our contacts; we have an unrivalled network of talent contacts, and so can cast from “unknown” to “top celeb” at very favourable rates.
Importantly, we will also handle all legal and copyright clearances with Clearcast, the British TV advertising clearance authority (formerly the British Advertising Clearance Centre) and RACC, the radio equivalent.
Our capabilities and facilities integration, as with all our work, ensure that you get a top quality and effective product at the lowest possible cost, and so get the best return on your investment.
